Privacy Policy

Flower Dot Codes, Ltd. (“we,” “our,” or “us”), doing business as Essentialist, operates the website and services (collectively, the “Service”) through which users interact with our chatbot, Vi, and other Essentialist features. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

1. Information We Collect

Account Information. When you sign up, we collect your name, email address, and password.

Profile & Business Data. Distributor credentials, Young Living member ID, and basic business details.

Ailment & Preference Data. User-reported symptoms, preferences, purchase history, and product feedback to power Vi’s recommendations.

Device & Usage Data. IP address, browser type/version, device identifiers, pages viewed, and interaction timestamps.

Customer Support Data. Any correspondence or support tickets you submit.

2. How We Use Your Information

To Provide & Improve the Service. Power Vi’s personalized recommendations; troubleshoot issues; develop new features.

Communications. Send transactional emails (account confirmations, password resets), service updates, and, if opted in, marketing newsletters.

Analytics & Research. Aggregate and anonymize usage data to understand trends and optimize functionality.

Compliance & Safety. Prevent fraud, enforce our Terms of Service, and comply with legal obligations.

Service Providers. Third-party processors under contract (e.g., hosting, analytics, email delivery).

Payment Processors. Payment information is processed by Stripe, Inc. under their Privacy Policy.

Legal Requirements. When required by law, court order, or to protect rights, property, or safety.

Business Transfers. In the event of a merger, acquisition, or sale of assets, with notice and protection of personal data.

4. Data Retention

We retain personal data as long as your account is active or as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements.

5. Your Rights & Choices

Access & Correction. Log into your account to review and update your profile.

Deletion. You may delete your account from Settings. We will remove your personal data, except where required by law.

Opt-Out. Unsubscribe from marketing emails via the link in any email or by contacting us at privacy@flower.codes.

Cookies & Tracking. See our Cookie Policy for details on controlling cookies.

For more on cookies and similar technologies, see our Cookie Policy.

6. Children’s Privacy

Our Service is not directed to children under 13. We do not knowingly collect personal data from children under 13.

7. International Transfers

If you are located outside the U.S., your data may be transferred and processed in the United States. We implement appropriate safeguards to protect your data.

8. Contact Us

If you have questions about this Privacy Policy, email us at privacy@flower.codes.